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Privacy Policy

Last updated: August 19, 2026

The Short Version

We respect your privacy. PhotoCuller for macOS and iOS processes your photos on your device and does not upload them to K-Squared Labs. Optional app features use Apple services for iCloud sync and App Store purchases, and license activation contacts the PhotoCuller licensing service. Our website collects the limited information described below.

What We Collect

When You Visit Our Website

  • Website Analytics: We use PostHog to understand how visitors use our website (such as pages viewed, buttons clicked, device/browser information, and general location by country). We configure it not to collect names, email addresses, or photo content.
  • Conversion Tracking: We use advertising pixels to track purchase conversions from our marketing campaigns. This helps us measure ad effectiveness and may set cookies for attribution purposes.
  • Referral Attribution: When you follow a customer referral link, we store its random referral code in a first-party cookie for up to 60 days so we can apply the discount and credit a completed purchase.
  • Affiliate Attribution: When you follow an affiliate link, Partnero records the visit and stores the affiliate key in a first-party cookie for the program's attribution period. If you download the Mac app, we provide Partnero with a random identifier so the download can be recorded as an affiliate signup without providing your name or email address. If you later purchase, Partnero may receive customer contact information, transaction identifiers, product, value, currency, discount, and refund status from Paddle to attribute the sale and calculate or reverse the affiliate commission.

When You Request a Download Link

  • Email Address: We collect your email address to send the Mac download link to your inbox.
  • Consent Preference: We store whether you explicitly opted into marketing emails.
  • Signup Metadata: We store when you signed up and which form on the page you used (for conversion optimization).

When You Use PhotoCuller

  • Photos and Media: PhotoCuller accesses only the folders, removable media, or Apple Photos library you authorize. Photo processing happens on your device. PhotoCuller does not upload your photos or previews to K-Squared Labs. A photo may leave your device only when you choose to share, export, transfer, or save it to a service or destination you select. If you use iCloud Photos, Apple may separately sync your Photos library under your Apple settings and agreement with Apple.
  • Local App Data: Ratings, labels, flags, metadata, presets, preferences, folder bookmarks, and workflow information are stored locally unless you enable a feature that syncs or exports them.
  • No PhotoCuller Account Required: You do not need to create a PhotoCuller account to use the app. Some features require an Apple ID, an internet connection, or a valid license.
  • No In-App Advertising or Behavioral Tracking: The PhotoCuller app does not include third-party advertising or behavioral analytics SDKs.

iCloud Sync

On iOS, individual iCloud Sync categories are enabled by default when iCloud is available. You can turn each category off in PhotoCuller Settings. Enabled categories use your private Apple CloudKit database to sync selected app data between your devices, including:

  • IPTC, filter, path-template, and keyboard-shortcut presets
  • App preferences such as metadata-writing, appearance, culling, and keyboard settings
  • Metadata and culling information associated with Apple Photos assets, together with identifiers needed to match the same asset across your devices

Synced content may include information you enter yourself, such as names, contact details, captions, keywords, rights information, or locations. PhotoCuller does not place the underlying photo or a photo preview in its CloudKit records. Apple stores and processes this data as part of iCloud. Turning a category off stops further sync for that category; it does not automatically delete records already stored in iCloud.

App Store Purchases

Apple processes iOS purchases and subscriptions. PhotoCuller receives product, transaction, subscription-status, purchase, expiration, and revocation information from StoreKit so it can display products, verify purchases, restore purchases, and unlock paid features. K-Squared Labs does not receive your payment-card details from the app.

Customer Referrals

If you participate in the referral program, our licensing service records a random referral code, the referring license identifier, Paddle transaction and customer identifiers, purchase and refund status, and earned coverage rewards. We compare keyed hashes of normalized purchaser and referrer email addresses to detect obvious self-referrals; the referral ledger does not store those email addresses or license keys.

Authorized Reseller Redemptions

When you redeem an authorized-reseller code, we process the email address you provide, the redemption code, the reseller identifier, the product represented by the code, and an existing license key when redeeming a renewal. The redemption database stores a cryptographic hash of the code and email address, redemption status and timestamps, and the resulting Keygen license identifier. The reseller separately handles your payment and may process information under its own privacy policy; K-Squared Labs does not receive your payment-card details from the reseller.

License Activation

When a directly licensed Mac app validates its license, or when you choose to unlock the iOS app with an eligible desktop license key, PhotoCuller sends the license key, a randomly generated device identifier, and the device name to the PhotoCuller licensing service. The service uses this information to validate license access, enforce device limits, prevent abuse, and issue an offline license certificate. Standard request data, such as IP address and request time, may also be processed for security and reliability. The license key and certificate are stored in the device Keychain.

How We Use Your Information

Email Address

If you request the Mac download link or redeem a reseller code, we use your email to:

  • Send the Mac download link or license email you requested
  • Send product updates and offers only if you explicitly opt into marketing
  • Occasionally ask for feedback if you opted into marketing communication

We will never sell or share your email with third parties for marketing purposes.

Website Analytics Data

We use website analytics to:

  • Understand which website pages and features generate the most interest
  • Improve our website's user experience
  • Fix technical issues and broken links
  • Measure the effectiveness of marketing campaigns

App Service Data

We process purchase status and license information only to provide and protect paid access. iCloud data is used only to sync the categories you have enabled between devices signed into your Apple account. We do not use your app content for advertising and do not sell it.

Third-Party Services

Apple

Apple provides the App Store, StoreKit, Apple Photos, and CloudKit/iCloud services used by PhotoCuller on iOS. Apple processes purchase, subscription, iCloud, and Photos data under your Apple account settings and Apple's Privacy Policy.

PhotoCuller Licensing Service

Our licensing infrastructure processes license keys, device activation records, offline license certificates, and standard service logs to provide license activation and prevent fraud. We do not use license-service data for advertising.

MailerLite

We use MailerLite to manage download-link emails and optional marketing subscriptions. When you sign up, your email is stored on their servers. MailerLite is GDPR compliant and doesn't sell your data.

PostHog

We use PostHog for website analytics. We configure it not to collect names, email addresses, or photo content. Cookies and similar identifiers may be used to understand website usage and campaign attribution.

Partnero

We use Partnero to operate our affiliate program. Partnero records affiliate visits and receives qualifying purchase and refund data from Paddle so it can attribute sales, calculate commissions, and provide reporting to us and the referring affiliate.

Vercel

Our website is hosted on Vercel. They may collect standard server logs (IP addresses, request times) for security and performance purposes.

Data Retention

Website signup information is retained until you unsubscribe or request deletion, subject to records we must keep for legal or security purposes. Referral attribution cookies expire after 60 days. Referral, license, and transaction records are kept for as long as reasonably necessary to provide access, maintain purchase history, enforce license limits, resolve disputes, and meet legal obligations. Apple controls retention of App Store and private iCloud data under your Apple account. Local app data remains on your device until you remove it or delete the app.

Data Security

We take reasonable administrative and technical precautions to protect information. Network requests to our website and licensing service use HTTPS, sensitive license data is stored in the device Keychain, and iCloud records use the customer's private CloudKit database. However, no storage or transmission method is 100% secure.

Your Choices and Rights

  • iCloud Sync: You can disable individual sync categories in PhotoCuller Settings. You can manage or delete PhotoCuller's iCloud data through Apple's iCloud storage controls.
  • Photos Access: You can change PhotoCuller's Photos permission in Apple system settings.
  • Subscriptions: You can manage or cancel an iOS subscription in your Apple account settings.
  • Unsubscribe: Every marketing email includes an unsubscribe link.
  • Access, Correction, or Deletion: Depending on your location, you may ask us to access, correct, or delete personal information we control. Apple separately controls information associated with your Apple ID, App Store purchases, and iCloud account.

We do not sell personal information. Contact us using the address below to make a privacy request.

Children's Privacy

PhotoCuller is not directed to children under 13. We do not knowingly collect information from children under 13. If you're a parent and believe we've collected information from your child, please contact us.

Changes to This Policy

We may update this privacy policy from time to time. We'll notify you of any significant changes by email (if you subscribed to updates) or by placing a notice on our website.

Contact Us

If you have questions about this privacy policy or want to exercise your data rights, email us at: [email protected]

Our Privacy Philosophy

We built PhotoCuller because we were tired of photo management apps that upload everything to the cloud and hold your memories hostage. Your photos are yours. PhotoCuller processes them on your device and does not send them to our servers. When you use iCloud Sync, we sync only the selected app data and metadata needed to support your workflow—not the photo itself. We aim to collect and process only what is needed to provide PhotoCuller, licensing, purchases, support, and the website.

- Jeff, PhotoCuller Developer